Salesforce Marketing in the Cloud

Maximizing Profitability with Salesforce Marketing Automation

Deliver more strategic support to your sales team and close business more efficiently using cloud-based Salesforce marketing automation. Your marketing group is taking on more responsibility for revenue today than ever before and simply adding to your database with purchased leads lists, inbound buzz or launching outbound campaigns will yield little results without a way to properly manage the inflow.

Sairoop provides Salesforce cloud solutions that support both the marketing and sales teams to keep up with the increased flow of leads and ensure lead quality. That means more proven program success, turning inquiries into prospects and prospects into customers.

Salesforce Marketing Automation Systems

Marketing automation systems provide an efficient way to maximize the profitability of every client inquiry, be it a new prospect or an existing customer. Cloud-based Salesforce marketing offers support systems such as funnel filling programs and laser-focused campaigns that drive inquiries resulting in more predictable revenue cycles and increased profitability.

Sairoop provides a variety of automated marketing services for Salesforce in addition to handling any technical programming, integration or implementation challenges with 3^rd party applications.

TECHNOLOGY SOLUTIONS:

Some of the salesforce marketing solutions we provide

• Lead Generation
• Customizing lead assignment rules
• Customized lead conversion processes
• Expertise in sales processes customizations
• Customized Landing Pages
• Social Marketing
• Marketing ROI tracking and reporting

Marketing Services

Marketing Automation:

Marketing automation technology provides the means to generate giant leaps in revenue performance. Companies call Akarsys when they have multiple systems that need to be linked together or optimized. Marketing innovations are a key area of expertise for us. We bridge the gap between “out-of-box” solutions and maximizing the potential of your Salesforce solution.

Sales and Marketing Systems Integration:

In order to get the most out of your marketing automation and CRM systems, they must integrate with your existing business processes and technology. Even with advancements in APIs and sharing protocols, connecting different systems can be time-and resource-consuming. We have the expertise to perform a comprehensive overview of your systems and provide a detailed development plan that includes architecture, design, execution, and testing/QA.

Marketing Optimization:

Most companies have multiple systems that need to be linked to optimize marketing results. If not sure you’re fully utilizing your current platforms, we will conduct a comprehensive audit and provide recommendations to ensure you’re getting the most out of your system.

Training and Education

When you implemented your marketing automation, CRM or some other Marketing technology, you probably attended basic training provided at installation. If you’re still not seeing the marketing results that you expected,

We will be happy to share best practices we’ve developed to set up and run your optimal Marketing practice.

Data Cleansing: 

Data clean-up is fundamental to Marketing success.  By enhancing the data quality at the entry point into your marketing/sales infrastructure, both marketing and sales departments will spend less time researching lead information and more time on engaging and qualifying new leads.

Our services include:

• Data Management Audit Services – providing strategies and tactics for maintaining a clean and well-segmented marketing/sales database
• Data Remediation Services – focused on various levels of remediation to address data quality issues
• Web Form Data Append Services –enhancing the data quality at the entry point into your marketing/sales infrastructure

Marketing Analytics: 

Of the thousands of items you can measure, track, test and report, we focus key metrics and trends that help drive your business in a meaningful way. Take your Salesforce marketing solutions to the next level by utilizing our deep expertise in marketing automation and the Salesforce platform.

Services include:

• Cost justification/ROI models
• Creating dashboards for executives and day-to-day operations
• Tracking marketing-generated leads through the sales funnel
• Forecasting the impact from marketing

Vendor Selection:

Technology is the foundation of marketing automation and making the decision about what technology to use can be complex. We can help. We’re proud to partner with marketing service providers like Marketo, Pardot, Eloqua, Salesforce, ExactTarget, HubSpot, ReachForce and adhere to highest standards of professional behavior and ethic in vendor selection.