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Software-based solutions are the future. If you don’t believe that, take a look around the web. From Slack for managing communications to Salesforce managing lead generation to Basecamp managing projects, everywhere you turn, there are web apps to help any business work as one from the top down.

If you’re not already using some sort of software to automate your business, you’re missing out on an opportunity to provide an exceptional experience on both sides of sales no matter what industry you’re in.

Why Manage Teams with Software-based Solutions

When it comes to business, every second counts, especially in the startup stages and as you’re gaining footing in your industry. By automating tasks with software, you can cut out steps that are wasting your time, taking too long, or are better suited for a computer to do for you.

That gives you valuable time to work on other aspects of your business, interact with clients, and tend to sales leads on a more personal basis. If you’re looking to cut costs, be more productive and find inefficiencies in your process, a software-based solution will help your business succeed.

Here’s something mind blowing to consider from a study by Gleanster:

“84% of top-performing companies are using or plan to start using marketing automation between 2012 and 2015.”

In three short years, marketing automation has skyrocketed as a priority for companies looking to make it big. By implementing marketing automation on some level, they’re able to reach clients throughout the web, capture leads, and generate business from those leads with little effort. Automation makes it easier to market and capture leads than ever before. Can you imagine what 2016 and beyond will bring for business automating marketing, lead generation, general tasks, and more?

If that doesn’t impress you, consider this side note from a Nucleus Research study:

“Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.”

Have you even heard of sales productivity? Many salespeople tend to be inefficient when it comes to the leads they discover and are given in an industry. By automating that process from the start, through any number of apps, leads are sent to your salespeople as they’re captured and they can follow through the entire process as outlined online.

As they make calls, write emails and more, you can see the progress they make in capturing that lead into a customer. You’d be surprised at how a process like this makes anyone, not just salespeople, more efficient when working with clients, vendors, and others. It saves money by finding ways to make the process easier and cut out unnecessary steps; it also helps save money by eliminating marketing strategies based on results that just aren’t working. In turn, this saves your business money when capturing leads and handling them internally.

If you’re still not convinced managing teams with software-based solutions is the future of business, you may be behind the curve. As more companies begin experimenting and implementing automation into their everyday practices, you’ll find that the way just about every industry handles business from start to finish has already arrived. Why are you waiting to jumpstart your business?